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Professor Anthony Fung Ying-him
at the Chinese University of Hong
Kong’s School of Journalism and
Communication, thinks Blizzard
hopes to stay in the China market.

“The decision of two companies
certainly has commercial consid-
erations, but I think they should
consider the rights of the general
players when closing the server.
For an overseas game introduction
decision, the business considera-
tion of the game developer and the
policy environment are insepara-
ble,” Fung says.

The NetEase agreement contribut- Foreign games need to be localized such as turning blood green.
ed about three per cent of its reve-
nues, or about US $264 million, ac-
cording to Blizzard’s Third Quarter “
2022 Financial Results.
The decision of two companies cer-

Fung also points out that foreign tainly has commercial considerations,
companies must localise them-
selves such as turning the colour but I think they should consider the
of blood into green if they want to
join the Chinese market. rights of the general players when
closing the server.
“If the profit cannot cover the cost
invested in game localisation, the ”
game company will not enter the
Chinese market,” he says.

“China is not the only country
which practises censorship. This is
F
d
b
y
ong
y
e
ion
a
D
e
E
d
it
not only to protect their domestic Edited by Fiona Dongye
Sub-edited by Esme Lam
markets, but also to improve regu- S ub - e d it e d b y E sme L am
lation of the internal market. It will
take a long time to achieve a bal-
ance between market health and
cultural diversity,” the professor
adds.