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      cifically designed for Hongkongers,”   Jennifer Tang, principal trainer of  designed by  content providers (who
      Hung, who produces videos of her  Sound Therapy Hong Kong says that  are not professionals in curing in-
      whispering in Cantonese, says.     brain waves speed up when one is  somnia). They are not structured,” she
        Hung is a sales assistant. She pro-  awake, while sounds of ASMR slow  adds.
      duces  ASMR videos  amateurly. She  down human brain waves.               She also reminds users that listen-
      uploads videos when she has free      She explains that the sounds can be  ing to ASMR can only help them fall
      time.                              put into two main categories. The first  asleep. But users should not take it as
        The  most-viewed  video  in  which  kind is single and repetitive sounds,  official therapy for curing insomnia.
      she whispers while doing a role play  like rubbing papers and combing     Tang agrees that compared with
      of an ear wax cleaner gains around  hair. Another kind is slow and deep  other  sleeping  therapies,  ASMR in
      37,000 views.                      sounds, like human whispering.      Hong Kong still lacks research.
        “My viewers tell me they feel re-   “These sounds are proven to be      “If you would like to upgrade your
      lieved and their emotions become sta-  slowing  down  brain waves,  which  quality of life, feel happier and health-
      ble  after  watching  my  videos,”  Hung  generates relaxation,” Tang says.  ier in your daily life, the first step is
      says. “Many commented on my vid-   “Brain waves are slowed down, which  sleeping well,” says Tang.



      eos saying that they would like to go  is a physical reaction (prompted by   “We (members of Sound Therapy


      sleep after listening to my voice,” she  listening to ASMR). This helps people  Hong Kong) witness a lot of cases who
      adds.                              fall asleep,” Tang says.            have been suffering from insomnia for
        “Whenever they are stressful and    However,  Tang reminds people  10 to 20 years. Sleeping problems can
      depressed, especially when having ex-  who listen to ASMR videos to be  lead to physical illness,” Tang says.
      ams, arguments,  or even  break-ups,  mindful, especially those who often
      they feel relaxed after watching my  listen to whispering.
      ASMR videos. They fall asleep easily   “Videos  featuring  whispering
      afterwards,” Hung says.            sounds  convey messages.  Users  have
                                                                               Edited by Sarah Ryou
        She feels happy and motivated  to beware of the content that may af-   Edited by Sarah Ryou
                                                                                          Sub-edited by
      when people share their positive ex-  fect their mindset negatively,” Tang          Sub-edited by
      periences after listening to her ASMR  says.                                         Savoki Zhang
                                                                                           Savoki Zhang
      videos.                               “The content of ASMR videos is








                                                                                If you would like

                                                                                 to upgrade your

                                                                                  quality of life,

                                                                                 feel happier and

                                                                                healthier in your

                                                                               daily life, the first

                                                                                  step is sleeping

                                                                                          well.



                Jennifer Tang (Photo courtesy of Jennifer Tang)
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