The cover story for the November issue of Varsity (interactive television, or iTV) is too much like an advertising campaign for the service. Reporters should carefully identify what perspective and attitude they should have when reporting a commercial product or service. Reporters should pay more attention when using research, especially figures from a private coporation. They may only reflect opinion that the corporation wants to convey. Direct interviews with the Cable TV watchers or some other customers should be included, too. Ray Yu Submitted through email |