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56 / Lifestyle

armen Cheung Ka-man, a her directly by sending her invita- the mood of excitement and sur-
Year 4 university student of tion messages via Instagram. prise at the same time while biting
CHong Kong Baptist Univer- “Apart from money and free prod- a Cheesy BBQ Meatball Sandwich. I
sity, has started working as an Ins- ucts, I also receive free facial treat- felt embarrassed though I success-
tagram influencer since 2018. The ments, free meals as well as chances fully finished the task,” she says.
communication major student has to participate in cocktail events,” Cheung also reveals that she usu-
worked with more than 280 brands Cheung says. ally waits for one to two months for
in two years. Cheung says that even though payment after posting an advertise-
Cheung has taken part in a wide the job nature of being an Instagram ment. “Some companies even forgot
variety of advertisements for various influencer is simple and no profes- to pay. Influencers had to remind
products such as electronic gadgets, sional knowledge is required, influ- companies to settle payments,” she
jewellery, cosmetics, hotpot restau- encers may still face unexpected dif- says.
rants, paper-packed beverages and ficulties. While some university students
even shower gels. Cheung recalls an unforgetta- are keen to join the online market-
She found jobs from online media ble experience. “Directions given ing industry, some have quit the
platforms such as Mingo, SpreadIt, by brand companies on advertising trade.
Vfluencer, Touchbase and Castin- posts are sometimes unclear. A com- Ruby Kao Hoi-tung, a Year 2
gAsia. Some companies approached pany once required me to express student of City University of Hong