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Young Instagram

Influencers

Instagram influencers are trending among university students for
self-recognition and some pocket money

By Mandy Yim

Kong, started her career as an Insta- of New Media Group, a media com- was little. I only got sample products
gram influencer in 2018 when she pany in Hong Kong. It does match- and travel allowances after posting
was 18. The business major student’s ing for brands and job seekers who advertisements. The pay was low
Instagram account now has more want to join the influencer market- which was around $100 per post,”
than 4000 followers. Her one-year ing industry. she says.
contract with Maybelline has just Kao was not satisfied with jobs She joined a digital marketing
ended. she had when she was a freelancer. program initiated by Maybelline,
“Before working with Maybel- “The money I got from one-time jobs namely Babelline Society, in March
line, I have been doing online adver-
tising for three brands. They are Shu “
Uemura, M.A.C and Happy Socks. I Besides money, the main factor pushing
contacted the brands through on-
line media platforms such as Zolar,” influencers to continue their career is the
she adds, “They are one-time jobs. I vanity to be famous
did not have a long-term employ-
ment relationship with the brands.”
Zolar, formally established in
early 2019, is an associated business ”