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26 / LIFESTYLE


                                                                                without any mon-
                                                                                etary reward.
                                                                                  “Camera eats
                                                                                first”  propels
                                                                                the creation of
                                                                                Foodstagrams.
                                                                                Leung  is doubt-
                                                                                ful about the food-
                                                                                ies’ effect on the   Lucinda Leung
                                                                                Taiwanese bubble
                                                                                tea industry. “The flooding posts of a
                                                                                particular food from different Foods-
                                                                                tagrams can make a type of food sud-
                                                                                denly become very popular, but also
                                                                                out  of the  public  eye  very  quickly,”
                                                                                says Leung, “Hong Kong people like
                                                                                jumping on the bandwagon of sharing
                                                                                trendy food and that puts many food
         Chiang prefers to do promotion by cooperating with K-pop fandom        and beverage outlets into death.” In
        the post has more than 800 likes.   introduce food that is delicious. It will  fact, this is what happens to eateries
           Although Instagram is an image-  be better if it has an enticing appear-  on Dundas Street, restaurants move
        oriented social media, when it comes  ance. But even it does not look appeal-  in and out every six to nine months,
        to the recommendation of dishes, Le-  ing, as long as it is tasty, I will still do a  Leung adds.
        ung thinks the taste is more important  post on my Foodstagram,” says Leung,   “There are people posting Taiwan-
        than the appearance. “I really want to  adding that she often uploads photos  ese bubble tea whenever I browse my










































         A customer takes check-in photos of brown sugar bubble tea
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