Posts Tagged ‘masculinity’
It used to be mainly women who were judged by their looks and figure but now men are also under increasing pressure to attain the perfect face and body.
The sight of more than 100 topless hunks waving from the upper deck of an open-top bus in Central this summer provoked caterwauls, admiration, criticism and envy. Most of the models hired by American fashion retailer Abercrombie and Fitch to promote the opening of their Hong Kong store, were recruited from overseas. But there were a few locals as well and they reported a much more muted response from customers. What does the whole episode tell us about how the East Asian male body is perceived in Hong Kong?